10 Proven B2B Lead Generation Techniques to Generate Qualified Leads & Clients

Here are some b2b lead generation techniques that will help to generate qualified leads for business. Lets take a look one by one :

1. Telemarketing : There are many organizations that still use telecalling method with other marketing tactics. Telemarketing is still addressed with other marketing strategies to increase the progress & get qualified leads. It is because there is always human touch while marketing your services through a telephone.
   
2. Exihibitions & Tradeshows : Some of the organization deploy a single method of marketing : Tradeshows. Here they sell their products at the exhibition and they realise that there are visitors who are serious decision makers who purchase these produts/services. Besides attracting new business, exhibitions can be used to introduce existing customers to additional products and services they were previously unaware of.
   
3. SEO : SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. It helps to increase traffic to your website and also level up the search engine rankings so that your website can be spotted by the visitors.
   
4. Website : Your website should have a content giving a crystal clear picture about your organization, what are the services provided, etc. Also having a “chat box” on your website will help capture more leads easily.
5. Paid Search : In PPC or Paid Advertising the advertiser pays a certain amount of money to rank the website keywords in the search result page and is only charged for when a visitor with a similar search query clicks on the link.
   
6. Blogs : Writing blogs related to your organizations services will add a different weightage to the content & easily drive traffic to your website.
   
7. Social Media Marketing :  Social media marketing also known as SMM can be a best and effective way to generate leads. Creating pages on facebook and linked in, engaging existing and new visitors helps in gaining website presence. Also through LinkedIN, one can connect to the right audience and convert them into lead.
   
8. Networking : Having networking with key decision makers and educating them about your products, brief them about what services you provide create a lasting impression, quickly build your network, use your contacts database effectively, get to generate new contacts.
9. Quality List : Quality list as said can eliminate most of the marketing waste as you will only have see/ connect people who have proven interest in your services. Quality or qualified list rely and show specified business, target audience, key decision people. You can only focus on prospects who are interested in the services.
10. Link Building : Link building helps to get quality traffic towards your website. It can be done through sharing the content on social bookmarking sites, social media pages to the large number of audience.

Powerful Ingredients of B2B Digital Marketing Strategy

The arrival of digital marketing for B2B offers a cutting edge solutions that can surely help B2B companies to address their challenges. In today’s online world, the power of digital marketing is necessary for any brand to build online reputation. Here are the 4 powerful steps B2B companies have to take into consideration.

1. Complete Website : According to Pinpoint Market Research and Anderson Jones PR – 93% of B2B buying processes begin with an online search. Unlike the B2C customers, B2B customers don’t make decisions emotionally. Rather they are likely to get engage with your website by taking various resources into consideration. Your website should have a content giving a crystal clear picture about your organization, what are the services provided, etc. Also you must check that the website is mobile friendly as around 90% of today’s Indian visitor access internet through mobile devices.
   
2. Content Marketing : Lead nurturing through centered content material advertising and marketing may be one of the most effective methods to push leads down the conversion funnel. Having a strong content strategy can help to build powerful relationship with your target audience. Also having a structured knowledge in the form of blogs, publishing informative & relevant content in the form of ebooks, videos, various infographics are some of the methods of content marketing strategies for b2b.
   
3. Combining Online & Offline tactics : Having set the digital marketing strategy doesn’t mean you have fully ignore the traditional methods. Both online & offline methods have their own added advantages. It’s better to merge them and work on them together. B2B is all about maintaining relationship with future & current clients by nurturing them through the sales funnel. The key to develop this relationship by backing digital marketing strategy with the traditional marketing methods.
4. Optimizing the website for search engines : It’s very important that consumers find your services on website. Here seo bridges the gap and helps your website to get online discoverability.  A proper blend of onpage & offpage optimization can help you increase the search rankings, generate organic traffic for your website and ultimately give you sales lead for business.
   

Digital marketing represents huge potential for the B2B space to expand their client base and grow their business. With these strategies, your organization services can develop a strong and credible online presence to drive greater results.

Benefits of Cold Calling for Lead Generation

Tele lead generation/cold-calling/tele-calling/telemarketing is an approach to lead generation where the prospects/customers are engaged in a healthy discussion to know about an organizations product/services. Here we not only engage the prospect in the call but also add lots of value to the clients product/services.

YRSK believes in :

New Customer Acquisition : Customers is a need for any organization to run a business. All business needs new customers to grow faster & also retain the profitable clients. We reach to your clients by connecting to them by this robust on-going process. We help to keep you in your prospects mind. 

Nurturing the Lead : For any good B2B marketer, lead nurturing is the crucial activity. Here, developing a relation with the buyer in his buying journey is a must. Lead nurturing is itself a boosting part for your sales because your prospect already knows that organization has contacted them for a number of times regarding various services & now the salesperson is no more a stranger to the prospect..!!

Lead Nurturing is a continuous process

Optimize your Salesteam : Your sales team is the one who brings revenue for you organization. They are here to close a certain sale, not for calling the prospects, set an appointment & then doing their process. They must be available where they find opportunity leads. YRSK is a lead generation firm that helps your sales team to meet the right one.

You can always think of outsourcing to a lead generating firm that helps you to build & make your organization to grow faster.

B2B Trade show lead generation

Trade show/ trade fair/expo is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products/services, meet with industry partners and customers and examine recent market trends and opportunities. Big industrial trade shows take place in convention centres in larger cities & allow various businesses in the area to connect with prospects.

What is a B2B exhibition without visitors? When an organization setup a booth at the tradeshow, his/her primary goal is to attract the various visitors to their stall and increase awareness about their product/services (eg. A booth consisting of solar panels by various exhibitors), how the following service will help their business grow and sign these people for trial. Every B2B trade show looks for visitors, who are interested to be client of their organization such as the decision makers of the organization (proprietors, directors, CEO, General Managers, etc.)

Where do these attendees come from? You might say either they follow the tradeshow insights or have heard about the same from their business peers. But what about people who don’t have any idea about it. Here lead generation comes into picture.

At YRSK, we connect with the b2b companies who are into the same industry as the B2B exhibitors (eg. Manufacturing). We brief them about the exhibition as how it is important for them to visit, what they will gain out of it, various industry trends they can lean on. Simply put, we create interest in their mind to visit the expo. 95% out of total B2B companies give positive response for the same.

Techniques:

• Calling the b2b organization and connecting with the right decision maker
• Running email campaign & monitoring the same
• If you are an exhibitor, place a brochure about your participation & details about the same.

B2B Lead Generation Services

YRSK is a fast growing & dynamic company, started by the enrich mind of
professionals. The Directors have more than 40 years of enriched experience in
different multinationals and local companies. We are having team of energetic
and task oriented professionals, who are specialized on different marketing
projects.

YRSK provides B2B marketing solution to corporates, which find it difficult to
showcase their product & services. It also understands the company requirement &
provides consulting on how to go to market with a plan. The company helps SME’S,
Multinationals to draw a marketing plan & timely execution of the same with a
proper tracking matrix to understand the ROI.

Lead generation is core forte for the organization. We are partner for
many corporates. YRSK has changed notion of many big corporates on lead
generation in B2B Platform.

We believe marketing is the first link in customer communication. So we want to
strengthen this link to the extent of fast business generation, customer
acquisition & customer satisfaction- Overall Marcom solutions. We target on
creating new customer, secondly nurturing the existing one to have business. We
also get research done for our clients if it’s required for their business.

Our Customer really vouches for the services we provide for Market survey &
vertical penetration. It helps them not only in business insight but also it
become partner of their growth.

Marketing is an investment for future sales if it is done thoughtfully. This
investment can be cut, expand or reduced as per the requirement & corporate
goals. We help our clients to channelize these flexible investment to get
maximum benefit.

Contact us today..!!