Outsourced vs In House Lead Generation – Which one is better ?

Lead generation is infact a important characteristic of any business. Lead generation allows your organization get more number of clients and which inturn helps in generating more revenue. Getting leads in pocket is a ongoing & never-ending process. For your sales team to get quality leads and that too in high number can be of much pressure. Lead generation could be very critical mainly because it permits your commercial enterprise and your companies’ website to create considerable visitors and this ends in extra sales and better conversion charges.

The recent study shows that 8 out of 10 organizations consider high quality leads as their top priority. To this, adding the fact that an outsourced lead generation company gives 45% superior results than a in-house lead generation, there is no doubt that you should start considering outsourced lead generation services.

But before choosing any one of them lets dive into some facts and numbers :

In house Lead Generation :

Sometimes a in house lead generation is often a non-standard process, it is only performed ocassionally and there is a lack of clear definition. The things that go wrong here are :

1. Absence of Follow up : This is because there is no clearly defined lead nurture plan and often the prospects are not closed into sales. Nobody is responsible for what the results are, lack of proper information, sales people are pressurised with targets, etc.

2. Improper Targeting : The work of in-house lead generation is often handed to new ones or who are least experienced in the process. Most of the time the contact person will not be a decision maker or act/show interest in the call. This will lead to a huge waste of time & cost.

3. Lack of Feedback : As said earlier different departments look after small parts of lead generation as there is no specified lead generation team in the organization. This leads to communication gap between departments and hamper the other work.

Outsourced Lead Generation :

Unlike in house lead generation department, an outsourced lead generation is effective and efficient. It is like joining hands with the expertise and professionals who have hand on experience in the lead generation domain. Outsourcing to a lead generation company is far better because :

1. Quality Leads : Hiring a lead generation firm will help your organization to get qualified number of leads with a highly professional tools. This is because lead generation will be a core domain for them. Your sales people will only meet the person who is very genuine and is interested in purcahsing your products/ services.

2. Multi Channel Upload : A good business uses multiple marketing channels whether it be collecting new and updated database or specialising in offline & online marketing as well. This helps in reducing a risk of only one marketing channel.

3. Feedback : Unlike in-house lead generation, there is a proper, well-planned lead nurturing process. The follow up will be done on timely basis to keep a track on the lead process.

Simply put, outsourced lead generation is very effective & efficient than a in house process. It provides new opportunities and help the organization to stay up to the mark in the market. Outsourcing lead generation reduces cost, have high ROI and better business opportunities.

Benefits of Cold Calling for Lead Generation

Tele lead generation/cold-calling/tele-calling/telemarketing is an approach to lead generation where the prospects/customers are engaged in a healthy discussion to know about an organizations product/services. Here we not only engage the prospect in the call but also add lots of value to the clients product/services.

YRSK believes in :

New Customer Acquisition : Customers is a need for any organization to run a business. All business needs new customers to grow faster & also retain the profitable clients. We reach to your clients by connecting to them by this robust on-going process. We help to keep you in your prospects mind. 

Nurturing the Lead : For any good B2B marketer, lead nurturing is the crucial activity. Here, developing a relation with the buyer in his buying journey is a must. Lead nurturing is itself a boosting part for your sales because your prospect already knows that organization has contacted them for a number of times regarding various services & now the salesperson is no more a stranger to the prospect..!!

Lead Nurturing is a continuous process

Optimize your Salesteam : Your sales team is the one who brings revenue for you organization. They are here to close a certain sale, not for calling the prospects, set an appointment & then doing their process. They must be available where they find opportunity leads. YRSK is a lead generation firm that helps your sales team to meet the right one.

You can always think of outsourcing to a lead generating firm that helps you to build & make your organization to grow faster.

6 Excellent Lead Generation Techniques You Need to Know

Often we come across this phrase – “The leads are exhausted..!!”. This is a typical struggle faced by numerous organizations when it comes to raising their sales. A salesman is actually joyful when he has a solid lead in his pocket. But what when the leads are just declining. It’s sad to hear, right?  Lead generation has marked its presence in the commercial enterprise of sales since the very beginning of business. However, in today’s corporate world, lead generation itself is taken into consideration to be a prime area of a business.

Simply put, lead generation can be characterized as a process of creating interest of the prospect into the products/services, and generating sort of details from them such as name & contact details. These leads are further being analysed and prepared for his/her potential to get converted into sales. For any marketer, leads can be considered as a stand-off among quality and quantity. The stop factor is that your lead techniques have to be enough in each qualities and quantities so that it can be applied for fetching clients and generate revenue.

source: Hubspot’s STATE of INBOUND Report

Unlike the conventional methods used by marketers to generate leads, the current lead generation tactics and techniques are available on internet. It is upon the marketer that how they use the lead generation channel. There are numerous opinions regarding which lead generation method is the best. Some of the methods proven to best and on top are:

1. Search Engine Optimization: SEO is considered one of the quality lead generation strategies (for long-term). These days, maximum searches regarding any product/services are done via Google. It is the most suitable technique to acquire your prospect.
2. Website Optimization: If your business website is optimized properly that solves your visitors query, the website will not only get heavy traffic of visitors, but you can also find better conversion rate for yourself. Adding call to action buttons, improving your landing page, etc will enhance online lead generation via websites.
3. Email Marketing: Email marketing stays on the top for many marketers in the list of b2b lead generation approach. Even email marketing has undergone several changes through the process of automation. Now a days marketing automation tools are linked to CRM which permit marketers to send emails to targeted customers and generate sales.
4. Social Media: Social Media Marketing can produce the popularity and referrals along with conventional marketing methods. It is all about setting right audience connection on various social media platforms. A marketer has to identify various target audience.
5. Content: It is known from ages that “Content is the King”. No matter what your business is, a good and informative content is must to please the user/audience. Content marketing such as writing a blog or an article can drive leads in your sales funnel.
6. Lead Magnet: Lead magnet is an approach where marketers offer an incentive in exchange of email-address or any contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. sign-up, register for some activity, subscribe for newsletter, etc. are commonly found lead magnets.

Last but not the least, merging all the techniques in a correct proportion as per your marketing campaign will build lead generation in an effective manner which is all a marketer needs.

KEYWORDS: A Success Element for SEO

Keywords are those primary thoughts that characterize what your particular content is all about & distinguish it from your competitor’s keywords. They’re the words and expressions that searchers type into the search engines, basically known as search query to satisfy their information thirst. The keyword you target determines the organic traffic. So your ultimate goal is to drive natural traffic from search engine ranking page to your website by providing specific keyword.

The behaviour of customers is dynamic. So there are 2 possibilities. Either the customer is unaware about product/services or the awareness level is high. More the awareness more is the competition for keyword. Searching a competitor’s low ranking keyword can help you make your place in top SERPs.

Analysing and evaluating keywords is an uncertain process sometimes. When you’re searching for keywords, there numerous techniques you can use to discover your keywords with simply the appropriate measure of organic traffic.

Focusing on long-tail keywords (Eg. Lead Generation Company in Mumbai) can generate more traffic than a usual short-tail keyword (Eg. Lead generation). Basically, a long-tail keyword has a chance of ranking in SERPs and has a amount of organic traffic towards your website.

Keywords are a success element for SEO, as told earlier,  if practiced right. The best practices to rank your keywords are “just avoid keyword stuffing”. A handful amount of keywords are ok-ok. In an article, it is considerable for having 2-3 keywords to avoid keyword spamming.  Keeping the relevant keyword in the title of the content helps the web crawler to crawl the page faster.

An advertiser aiming to improve a site page for the keyword “Lead Generation Company in Mumbai ”  can be done through following steps:

1. Using the keyword in the meta tags.
2. Using the keyword in URL of the site.
3. Using the keyword as the hyperlink in the content.

Remember that Keyword relevancy is more important than keyword density. Gone are the days of keyword spamming.

For more information, kindly visit : YRSK Marketing and Branding Solution

Importance of Telemarketing in Lead Generation

Despite the fact that we live in a time where organizations are utilizing everything from online life to content showcasing to create new leads, telemarketing is as yet an essential practice for those who need to showcase their products & services. Here, in this article, we will study the importance of telemarketing in lead generation.

Telemarketing helps to build relationship with the potential customer and generate leads. Telemarketing calls are somewhat more casual and conversational. It is the activity of telemarketers to approach potential customers (via telephone) and create an enthusiasm in the customer’s mind for the organization’s products. Many organizations tend to integrate telemarketing with social media or other related marketing techniques that results into lead generation.

A smart cold calling is a very useful lead generation tool.  If used correctly, cold calling can be fantastically helpful to organizations. It not only allows to evaluate the necessities, prerequisites and interests of the customers, but also enables organizations to clear up any questions customers may have about their services.

Despite the use of various marketing strategies, telemarketing is one such marketing technique that can’t be forgotten. Telemarketing will turn out to be a crucial and profitable business opportunity if carried out & executed in a proper way.

For more information, kindly visit : YRSK Marketing and Branding Solution