Time never stops for anyone. Time flies and whole thing around us changes. With time immemorial, lead generation is facing numerous transformation & upgrading itself to prepare sales people to close the deals. Today lead generation has progressed from word-of-mouth marketing to the new internet age.
If lead generation is carried only through traditional methods it can be costly, but combining various offline & online methods will give more conversions in effective costs. Other than these are artificial intelligence, machine learning, modern technology tools, online presence.
To form the future of lead generation, one should accept lead generation as an objective as well as an unbeatable sales strategy. A successful lead generation is achieved when we are connected with the key decision makers of industry (eg. Manufacturing), keep a follow up with them & set an appointment with them.
What are the factors that may change future of lead generation ?
Artificial Intelligence in Lead Generation :
Artificial Intelligence (AI) or machine learning is sure to grow with every passing day becoming the biggest revolution in lead generation. AI tracks all the potential leads for your enterprise. It gets integrated along with your device and is also used by many new tools that efficiently allows and bring ahead the quality prospects available at on the net. According to Demandbase – 80% of Companies believe that AI will change the marketing industry in the near future.
Nurturing the Leads :
It is the fact that almost everyday, number of visits are tracked on the websites but hardly any of them converts into lead/customer. And this is the very reason lead nurturing is critical. Lead nurturing is identifying good & interested prospects for your business, following up with them in the form of giving offers, giving them additional information, follow up , etc. This is done to convert that lead to customer.
Research says 80 to 85% visitors seek for immediate solution when they hover on a website. Whether it is related to services or making a purchase or any other solutions. 59% of Americans are willing to receive coupons or special offers through a chatbot. Chatbots are perfect when it comes to retaining a customer as it never forgets to trigger a message and they respond instantly to the messages. Chatbots help to make customer database to keep a follow up with them in future.
Lead generation as a sales technique is under constant change with each passing day. AI and various marketing tools are one of the factors that helps in getting closer towards a fabulous future. Using any of this technique nowadays and imposing these neatly can help in growth of revenue of your organization in a manner you may never have imagined before.