Powerful Ingredients of B2B Digital Marketing Strategy

The arrival of digital marketing for B2B offers a cutting edge solutions that can surely help B2B companies to address their challenges. In today’s online world, the power of digital marketing is necessary for any brand to build online reputation. Here are the 4 powerful steps B2B companies have to take into consideration.

1. Complete Website : According to Pinpoint Market Research and Anderson Jones PR – 93% of B2B buying processes begin with an online search. Unlike the B2C customers, B2B customers don’t make decisions emotionally. Rather they are likely to get engage with your website by taking various resources into consideration. Your website should have a content giving a crystal clear picture about your organization, what are the services provided, etc. Also you must check that the website is mobile friendly as around 90% of today’s Indian visitor access internet through mobile devices.
   
2. Content Marketing : Lead nurturing through centered content material advertising and marketing may be one of the most effective methods to push leads down the conversion funnel. Having a strong content strategy can help to build powerful relationship with your target audience. Also having a structured knowledge in the form of blogs, publishing informative & relevant content in the form of ebooks, videos, various infographics are some of the methods of content marketing strategies for b2b.
   
3. Combining Online & Offline tactics : Having set the digital marketing strategy doesn’t mean you have fully ignore the traditional methods. Both online & offline methods have their own added advantages. It’s better to merge them and work on them together. B2B is all about maintaining relationship with future & current clients by nurturing them through the sales funnel. The key to develop this relationship by backing digital marketing strategy with the traditional marketing methods.
4. Optimizing the website for search engines : It’s very important that consumers find your services on website. Here seo bridges the gap and helps your website to get online discoverability.  A proper blend of onpage & offpage optimization can help you increase the search rankings, generate organic traffic for your website and ultimately give you sales lead for business.
   

Digital marketing represents huge potential for the B2B space to expand their client base and grow their business. With these strategies, your organization services can develop a strong and credible online presence to drive greater results.

Content Marketing v/s Search Engine Optimization

Content Marketing: A way of providing relevant, understandable, informative, regular content and publishing it to attract the audience online. 

SEO: The act of expanding the amount and nature of movement to your site through natural web crawler.  It is method and strategies used to build the measure of visits to a site by getting a high-positioning situation in the indexed lists page of a web search tool (SERP) — including Google, Bing, Yahoo and other web crawlers.

Content Marketing	SEO
·         Providing informative content for audience.	·         Act of expanding the amount and nature of movement to your site through natural web crawler.
·         It can be in the form of blogs, infographics,  etc.	·         It is purely ranking based.
·         The objective is to normally pull in individuals to your site by giving them something they need.	·         The objective is to match with the search engine’s expectation.
·         Content Marketing helps in converting visitors to buyers.	·         SEO helps to drive organic traffic to your site.

When your content is ranking in the search engine ranking page naturally (not with PPC), this brings an exposure about your business products/services in the front of audience whom you have targeted. It also attracts the customer by increasing brand awareness, brand loyalty, etc. by providing right content at right place. Also writing new and fresh contents help them to rank faster in SERPs by generating quick visibility.

If we see, content and SEO go hand in hand. The process is as follows:

• Firstly, you perform SEO for your website to rank in the SERPs (Yahoo,Google,Bing)
• Also if your content contains less keywords, then it is difficult to rank your content in the search engine.

Simply put, search engine optimization tends to please the web crawlers to navigate the website and rank in the search engine rank page while content marketing tends to please the user/audience with the relevant content useful for them.

Digital Lead Generation Services in Pune

YRSK Marketing & Branding Solution is a B2B lead generation firm that understands B2B prospects are way different from B2C prospects. Along with telemarketing (cold-calling), YRSK encompasses digital lead generation services. We are committed for assisting various businesses that highly relies on quality leads. We help in targeting the audience from relevant geographical areas and convert them into leads.

We believe in faster business, acquiring the right prospects and customer satisfaction. We have a proven record in specialized B2B lead generation & helped many B2B Companies in meeting their goal of lead generation & create a pull in the B2B Market. We have association with many big companies & we have added great value to their marketing & sales endeavour.

The B2B segments which we cater are Manufacturing, IT/ITeS, Service sector and more. As a complete lead generation solutions to organization, we offer digital lead generation services not only in Mumbai, but also in the outskirts of Pune. You will definitely celebrate our Digital Lead Generation services. So let’s start working together..!!

Boost your lead generation process through Live Chat

In today’s world, generating leads online has become a difficult task for many businesses. Inspite of heavy traffic of vistors on their website, these visitors hardly converts into leads. So this leaves organizations wondering what to do next ?

Many organizations have found that the “live chat” on their website has proven to boost the lead generation in real time. This is because it is fastest, simplest way to reach the website visitors & have a direct one to one converstaion in real time.

Lets move to the benefits of live chat:

1. Real time engagement: You can have direct converstaion with visitor in real time. It also helps in fetching quicker response and generate better customer relationship.
2. Instant feedback: The visitor doesn’t have to wait for hours to get his/her query solved. The feedback is instant unlike the email support.
3. Cost effective: Chat software are cost effective and into your business budget.
4. Personalized experience: Customers often look for human interferance while having conversation with your organization. Real time chat help to customize this experience and build strong reputation.
5. Chat or Data Analysis: It also helps in keeping track of visitors, either new or repeated visitors. It also shows which visitor is on your webpage, his current time & location, minutes spend on the website, etc.

The Cons:

1. Handling communication: You never know how a visitors mood is. You can never predict it from his tone over a chat. For this the chat agent has to ensure about the words are not misrepresented or wrongly phrased.
2. Sometimes time consuming: Visitors get frustated if their query is not answered immediately by the agent. This might lead to loosing your valuable customer.

Executing a live talk activity on your site has a ton of advantages, however you should make certain to prepare.

KEYWORDS: A Success Element for SEO

Keywords are those primary thoughts that characterize what your particular content is all about & distinguish it from your competitor’s keywords. They’re the words and expressions that searchers type into the search engines, basically known as search query to satisfy their information thirst. The keyword you target determines the organic traffic. So your ultimate goal is to drive natural traffic from search engine ranking page to your website by providing specific keyword.

The behaviour of customers is dynamic. So there are 2 possibilities. Either the customer is unaware about product/services or the awareness level is high. More the awareness more is the competition for keyword. Searching a competitor’s low ranking keyword can help you make your place in top SERPs.

Analysing and evaluating keywords is an uncertain process sometimes. When you’re searching for keywords, there numerous techniques you can use to discover your keywords with simply the appropriate measure of organic traffic.

Focusing on long-tail keywords (Eg. Lead Generation Company in Mumbai) can generate more traffic than a usual short-tail keyword (Eg. Lead generation). Basically, a long-tail keyword has a chance of ranking in SERPs and has a amount of organic traffic towards your website.

Keywords are a success element for SEO, as told earlier,  if practiced right. The best practices to rank your keywords are “just avoid keyword stuffing”. A handful amount of keywords are ok-ok. In an article, it is considerable for having 2-3 keywords to avoid keyword spamming.  Keeping the relevant keyword in the title of the content helps the web crawler to crawl the page faster.

An advertiser aiming to improve a site page for the keyword “Lead Generation Company in Mumbai ”  can be done through following steps:

1. Using the keyword in the meta tags.
2. Using the keyword in URL of the site.
3. Using the keyword as the hyperlink in the content.

Remember that Keyword relevancy is more important than keyword density. Gone are the days of keyword spamming.

For more information, kindly visit : YRSK Marketing and Branding Solution